Uttam OutletThe Uttam London brand was founded over a decade ago by Uttam Nepal. The designs take their inspiration from Eastern Asia, embracing traditional designs seen in India, Nepal and Japan. Techniques including patchwork, hand stitched decorations and jewelled embellishments are frequently used, and fabrics chosen for the designs include chiffons and silk.

The Uttam and Yumi Brands

The Uttam brand has been in existence now for about 14 years, and was originally a "hippy chick" inspired brand. The designs take their inspiration from the far eastern culture, and designs were very colourful and heavy on handmade and intricate detailing.

Uttam Boutique Margarite Tiered DressThere was a shift in emphasis about five years ago when the product became more focussed towards the designs that younger people were searching for, including items of clothing such as tunics with print designs. Not wishing to abandon the originality of Uttam, the market for the younger fashion trends was so big it proved irrestistible, and so in 2007 Yumi was founded as a separate, diffusion brand.

Yumi takes its inspiration more from the style that is seen on the streets of London. Both brands are sold as concessions in the House of Fraser, and there are also Uttam London stores in Bath, Bristol, Notting Hill, St Ives, Tunbridge, Guildford, York and Nice in France.

You can visit Yumi Direct online, to browse all the very latest styles from Uttam, Uttam Boutique, Uttam London and Yumi.

The Uttam Outlet at Yumi Direct

Both the Uttam and Yumi brands are available on the same website, as is the Uttam Outlet.

Uttam Boutique Owena BlazerThe Outlet has a range of sale dresses, maxi dresses, cardigans, jackets, coats, tops, bags, skirts and trouser at reductions of up to 70% on the original selling price. The dress pictured above right is the Uttam Boutique Margarite Tiered Dress, a draped dress with pleated chiffon that was reduced from £55 to £36.99 when I visited.

Another item I found was the Uttam Boutique Owena Blazer, pictured left, a cream cotton single breasted blazer available in small, medium, large and extra large, with a notch lapel that was reduced from £29 to just £14.99.

There were very many other items available, I just picked two at random to talk about.

My visit was just a snapshot in time, so expect to see different, but equally appealing deals when you visit.

Visit the Uttam Outlet online.